Dealers focus on service and lowering cost-per-mile
Mario Crociata, co-owner of Whitey’s Tire Service in Brooklyn, N.Y., is an elite Continental Gold dealer. There are many reasons why he likes being associated with the dealer program. Patriotism is one of them.
Retreaders made about the same amount of retreads and sold them at higher prices in 2013. According to Modern Tire Dealer market data, production rose slightly to 14.9 million units, just 100,000 more than in 2012, while retread pricing rose 9.6% year-over-year.
Winter tire shipments fell from 5.3 million units in 2012 to 4.6 million units in 2013, a 13.2% drop, according to Modern Tire Dealer statistics. The decline was sharper the prior year when winter tire shipments fell 14.5% from 2011’s 6.2 million units. But several tire manufacturers and marketers believe this year’s relentless, often record-breaking winter storms will help push winter tire sales upward in the coming season.
You would be hard-pressed to find a segment of the automotive aftermarket that has had the dramatic, sustained growth of ultra-high performance tires. Would you believe a 947% increase in the United States over the last 20 years?
While tire prices remained calm, there were enough elements stirring the waters to keep the tire industry rocking in 2013.
It might seem like a stretch to suggest any connection between movie star Johnny Depp and performance touring tires, but I’m going to suggest a few, most notably: range, execution and popularity.
If there’s a surprise in this year’s Modern Tire Dealer 100, it’s not who landed where in the rankings. The surprise is the number of dealers who say they are seeing better margins in auto repair services versus tire sales.