MTD Magazine November 2013

COVER STORY:

Performance touring tires and the Johnny Depp connection


By: Robert Abram

It might seem like a stretch to suggest any connection between movie star Johnny Depp and performance touring tires, but I’m going to suggest a few, most notably: range, execution and popularity.

FEATURES:

Performance touring tires and the Johnny Depp connection

Make this market segment a star of your product screen

Consumer demographics

Independent tire dealers sound off on who their UHP tire and wheel customers are, and how they buy

Be prepared

Plan now for helping your customers survive winter driving challenges

Seasonal tire storage

Make space for a service that brings customers back to your shop every fall and spring

Knowledge is power

Ken Brown, the new TIA president, looks to strengthen the tire industry via education

Changing of the guard

Randy Groh hands over the reins of the TIA presidency

Safety-first culture

Cross-Midwest says following OSHA requirements is not enough and trains employees to TIA's standards

DEPARTMENTS

Editorial

Online

News/views

Your marketplace

European notebook

Counter intelligence

Business insight - 'Just the facts, ma'am'" CARFAX launches an automotive service site

Business insight - Extending customer 'life cycles': Increase profits by utlizing 15 relationshiyp-building ideas

Focus on industry - Multi-brand strategy: SRI gives Falken an associate in North America: Ohtsu

Focus on industry - Yokohama plants roots in U.S. soil: New Mississippi factory will roll out 3,000 tires per day

TPMS

Your turn

Products

Quik-Link

Classified

MTD Magazine - November 2013
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