MTD Magazine - May 2014

COVER STORY:

Tire manufacturers' associate dealer programs


By: Bob Ulrich

Mario Crociata, co-owner of Whitey’s Tire Service in Brooklyn, N.Y., is an elite Continental Gold dealer. There are many reasons why he likes being associated with the dealer program. Patriotism is one of them.

FEATURES:

Tread wear and price trump fuel economy

Even green car owners are overlooking low rolling resistance tires

Associate dealer programs

Continental's elite retailers go for the Gold, plus other programs

While UTVs go by many names, their tires mean new busienss for dealers

Clearing the air about filters

An examination of the components that keep vehicles running cleaner

DEPARTMENTS

Editorial

Online

News/views

Your marketplace

Counter intelligence

European notebook

Focus on industry - Bridgestone introduces an all-season replacement run-flat: Ride comfort is comparable to a premium touring tire

Focus on industry - Venders and vending: Myer Tire Supply hosts an event for its salespeople

Focus on industry - In Iceland, Falken reveals plans to expand: Company will increase truck tire operations, sales network, tire lines

Focus on industry - Sailun promotes value: Hands-on experience helps dealers develop the brand in the U.S.

Focus on industry - TPMS technology roundup: Companies offer the next generation of diagnostic tools

TPMS

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MTD Magazine - May 2014
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