MTD Magazine - May 2012

COVER STORY:

Tire company programs


FEATURES:

Green sweep

Environmental awareness and cost savings fuel the development of low rolling resistance tires

'Have we got a program for you'

The number of tire manufacturers with detailed associate dealer programs keeps increasing

From A to Ziegler

Based on its size, an rV needs extra care

Undercar checklist

Ziegler Tire, "On the Road with Service and Quality since 1919"

Risk vs. reward

Sports marketing from the tire manufacturers' perspective

Sponsorship opportunities abound

But the dealers must get off the sidelines

DEPARTMENTS

Editorial

Online

News/views

Ludwig Report

Focus on industry - Good as GOLD: Continental shiens up associate dealer program

Business insight

Counter intelligence

Focus on industry - BKT (USA) outlines strategies for growth: North American sales goal is $220 million in 2014

Focus on dealers - Family-oriented: Bill, Scott, Jason and Tracey showed why a Jack Williams Tire event is wholesale fun

Focus on dealers - Professional focus, investing in growth: Tire Pros dealers speak out, ATD responds with more growth opportunities, enhanced online presence

Focus on industry - Destination: Eco-friendliness - Bridgestone debuts Turanza, Destination tires

TPMS

Your turn

Products

Quik-Link

Classified

MTD Magazine - May 2012
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