MTD Magazine - March 2018

COVER STORY: Selling to your credit-challenged customers


Lessons from three winter tire dealers

Short selling season requires a long-term approach

Nokian unveils next generation all-weather and winter tires

Second-tier financing is helping dealers find new markets and more profits (COVER STORY)

'i believe this no credit financing option is going to change our industry'

Quesitons and answers on 5 no credit needed financing programs

Ride control complaints

Delving into the 5 most common customer issues

Fluid dynamics

Check levels and cleanliness as spring approaches


Editorial: Exit, stage left: Dont wait too long when the time is right," says Katz. News and navigation tools for MTD's website.

News/views: Two top 10 dealers merging: Mavis Discount Tire announces second blockbuster deal of 2018.

On the Rise: Natalie Griffin, president, Best One Tire & Auto Care of Crossville, Tenn.

Your marketplace: Normal weather trends and tax refunds bolster industry outlook.

Numbers that count - Relevant statistics from an industry in constant motion.

Counter intelligence - Hangin' with the homies: Training covers strategy, process and execution.

European notebook - A profitable future for tire retreading; That is, as long as the industry diversifies.

Business insight - Hire what you can't teach: Employees are what makes customer experience phenomenal.

Focus on industry -

Goodyear introduces 6 tires and a retread at its 2018 dealer conference: Assurance MaxLife offers the highest mileage warranty in the company's history.

Tire Pros: by the book - Franchisees put required and recommended policies on paper.

Eyeing enthusiasts: New General tires are made for muscle car fans and off-road daredevils.

TPMS - Volkswagen Phaeton and Touareg: A second generation TPMS is used in the 2008 and later Touareg.


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MTD Magazine - March 2018