MTD Magazine - March 2015

COVER STORY:

Get ready for (next) winter!


By: Bob Ulrich

If only Punxsutawney Phil could predict how many winter tires you need to order for the 2015-2016 winter season. The famous Pennsylvania groundhog saw his shadow on Feb. 2, foreshadowing six more weeks of winter, according to the legend. And, just like last year, he was spot on.

Bob Ulrich's Editorial

Competing against your supplier
Goodyear Tire & Rubber Co. recently announced it was going to sell tires online from its website. There is no question in my mind other tire manufacturers will follow suit within the next 24 months.

Focus on the Industry

American Omni celebrates 25 years
Twenty-five years ago American Omni Trading Co. got its footing selling truck tires made in India to customers in Latin America. Since then the Texas-based importer has sold and shipped tires to 62 countries, altered its customer base and developed its own private brands, all while supplying everything from wheelbarrow to off-the-road tires.

FEATURES:

Get Ready for (next) winter!

Dozens of tires in 4 categories will give you ordering options

50 sizes of Blizzak

Bridgestone's new winter tire comes with higher speed ratings than its predecessor

An economy for light truck tires

Analyst suggests patience when looking for boom from lower fuel prices

Want to grow business this spring? Try giving away a service

How to motivate your customers

20 reasons why they will - and won't -- buy from you

DEPARTMENTS

Editorial

Online

News/views

Your marketplace

Counter intelligence

European notebook

Focus on industry - Fast forward: Goodyear tells dealers it will sell tires online

Focus on industry - OTR market conditions: TIA tire conference sets the tone for 2015

Focus on dealers - K&M goes south to meet new dealers: Tire wholesaler hits the brakes on recent rapid expansion

Focus on dealers - Tire Factory signals a change in strategy: Cooperative's challenge is to stay relevant to manufacturers in a consolidating industry

Focus on industry - Hankook introduces 2 tires: Denlein says a lot rides on Laufman line

TPMS

Your turn

Products

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MTD Magazine - March 2015
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