MTD Magazine - March 2014

COVER STORY:

Will chart-topping snowfalls mean record winter tire sales?


By: Ann Neal

Winter tire shipments fell from 5.3 million units in 2012 to 4.6 million units in 2013, a 13.2% drop, according to Modern Tire Dealer statistics. The decline was sharper the prior year when winter tire shipments fell 14.5% from 2011’s 6.2 million units. But several tire manufacturers and marketers believe this year’s relentless, often record-breaking winter storms will help push winter tire sales upward in the coming season.

FEATURES:

Will chart-topping snowfalls mean record winter tire sales?

Drivers are forecast to choose the added safety of tires designed for grip on snow, ice and cold pavement

Are you offering'pothole specials'?

Rough roads add $4.8 billion a year to vehicle repair facilities' coffers

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Focus on industry - Winter control: Bridgestone advances 'Blizzak advantage'" New technology enables WS80 to absorb more water

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MTD Magazine - March 2014
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