MTD Magazine - March 2012

COVER STORY:

How to use Car Care Month to increase service traffic


FEATURES:

Springing into seasonal maintenance

Boyd's Tire uses its website, GRoupon and Playpon to promote checkups and bring in new customers

ROE: Return on education

Use Care Care Month to educate customers, attract maintenance and repair business

No snow needed to sell winter tires

Educate consumers on safety to bring in winter tire sales and additional profit cernters

Dealers sows good will, reaps light truck tire sales

Customers respond to community involvement, fair pricing and quality products

DEPARTMENTS

Editorial

Online

News/views

Ludwig Report

Business insight

Counter intelligence

Focus on industry - From the mouth of McClellan: 'We're not chasing volume,' says Goodyear president.

Focus on industry - Super Bowl party: Bridgestone shares trends with Madonna in tow

Focus on industry - An all-season UHP tire with legs: Nitto backs Motivo with a 60,000-mile warranty

TPMS

Your turn

Products

Quik-Links

Classified

MTD Magazine - March 2012
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