MTD Magazine - December 2015

COVER STORY: Farm Tire Trends - Tire Makers define future marketing priorities


2015 SEMA Show

Tires, tools and technology

2015 AAPEX

Technologies transforming auto service were on display

A look at India's JK Tyre

Chairman stresses technology and social responsibility.


What to expect in 2016 (COVER STORY)

Minimizing soil compaction and maximizing durability are the priorities of new farm tires.

OTR Outlook

Manufacturers expect demand in the U.S. will be flat.

Holland Tire Dealer thrives in a small town

Kuil Banden BV credits quick 24/7 service and inventory for success.

Commercially Viable


Editorial: Pricing on Chinese Tires: Tariffs are not having the same effect this time around.



Your marketplace

Counter Intelligence

European Notebook

Focus on industry - Online sales go national: Goodyear's decision to sell tires on its website was 'all about the consumer.'

Focus on industry- Pirelli uses F1 racing to drive interest: World's No. 1 motorsport tire supplier gears up for future challenges in race series and sports marketing.

Focus on industry- 'The handcuffs are off': Falken dealers can expect 12 new tire lines within 18 months.

Focus on dealers- Showroom of the present: The future is now for Bay Area Tire & Service

Focus on industry- Global Retread Symposium: U.S. retreaders are not alone in dealing with Tier 4 imports.


Your Turn- What's up with consumer tire prices?




MTD Magazine - December 2015