MTD Magazine - August 2015

COVER STORY: Run-flats: Tire Makers Address Ride and Wear Concerns


Turn your data into profit

Storing customer information doesn't make your business money.  Using it does.

A flat performance for run-flat tires

Tire manufacturers say they hear ride and wear complaints loud and clear, and they're making improvements.

Testing every battery in the fall is a 'right-selling' opportunity

Test the alternatives as wheel weight markets shift away from lead

Commercial Tire Dealer

Making it happen

Dealers must differentiate their service and help fleets overcome their biggest obstacle - how to save money.

Nearly 60 retreat products qualify for the EPA's SmartWay program

Commerically viable


Editorial: Safeguarding customer data is the real issue when it comes to tire registration.



Your marketplace

European Notebook

Counter intelligence

Focus on industry - Pro-business and pro-dealer: That's what the Latin American & Caribbean Tyre Expo is all about

Focus on industry- 'Mateer to the rescue: Speciality Tires of America almost didn't make it to 100 years.

Focus on industry- Michelin replaces the LTX M/S2: The Defender LTX is a carbon copy of the company's No. 1 LT tire, built with the stronger EverTread compound.

Focus on industry - Tire Pros University - A marketing lesson: Know when to play your trump card.

TPMS- Subaru Legacy and Outback 2005-2013: Use a grommet when reusing the transmitter.

Your Turn: Tire registration: voluntary or mandatory? Readers respond




MTD Magazine - August 2015