MTD Magazine - April 2017

COVER STORY: Ransomware - It holds you and your business hostage


We are always there for our dealers

Globetrotting keeps us, and therefore you, informed.

Beware of ransomware (COVER STORY)

One dealer shares his mistakes to help you fight a faceless cyber thief.

Real world experience with R1234yf

The new refrigerant is finally here; are you ready?


'Tires have become a commodity

Top retreaders prepare for intense competition following the federal government's tariff decision.

2017 MTD Top 50 Retreaders in the U.S.

The latest heavy-duty tire changers are designed for wide-based tires

'Take your customers out of the tire business'

Tips for cementing your relationship with OTR customers

Commercially viable


Editorial: Back from the near dead: New Jersey dealers give it another go with my support. News and navigation tools for MTD's website

News/views: Why there are no tariffs on Chinese truck tires.

On the Rise: Vahe Michaelian,, Santa Fe Springs, Calif.

Numbers that count: Statistics from an industry in constant motion.

Your marketplace: Sell-out trends will accelerate throughout the next six months.

Counter intelligence: The sales counter moved again: And the sales floor is now on the smartphone.

European notebook: Innovative tires and more: Manufacturers speak out at the Geneva Motor Show.

Focus on dealers/industry:

Unifying the Tire Pros experience: Tools and training will help booster business for all.

The newest BFGoodrich tire is designed for Canadian winters.

TPMS: GM-Cadillac Escalade Series: 2007-16

Your turn: Online tire buyers seen as savvy buyers or 'bottom feeders'




MTD Magazine - April 2017