MTD Magazine - April 2012

COVER STORY:

Sports marketing from the retailer’s perspective


By: Bob Ulrich

The Automobile Dealers’ Association has provided an irresistible incentive to have its members really work to enlarge the organization,” read the item in the September 1920 issue of Tires, the predecessor of Modern Tire Dealer.

FEATURES

Sports marketing from the retailer's perspective

Is it better to associate your brand with a spokesperson or a team?  Or both?  These three independent dealers have the answers, and are willing to share

Hot topic: tire inflation

The latest nitrogen generation equipment gives you plenty of options

COMMERCIAL TIRE DEALER

OTR industry: A positive outlook

Global OTR demand is rising; strongest growth is in the mining segment

Prepping for growth

Top retreaders see light at the end of the chamber

Top retreaders in the U.S.

Commerically Viable

DEPARTMENTS

Editorial                               TPMS

Online                                 Your turn

News/views                           Products

Ludwig Report                       Quik-Link

Counter intelligence               Classified

Business insight

MTD Magazine - April 2012
$12.95